Kroger Manufacturer Rep Services

dairy aisle
woman shopping for groceries

Helping You Succeed in Kroger Stores

We know how frustrating it can be trying to navigate the Kroger system which is why we have helped hundreds of companies successfully sell their products in stores. We closely monitor strategic shifts, merchandising trends and buyer changes. In addition to our expertise in selling, we have long-term relationships with Kroger, making us able to offer unmatched headquarter coverage in all areas.

Here is how we help:

Sales & Brand Management

Whether you are lacking a dedicated sales team, or you simply cannot manage or have not worked with Kroger before, our experienced experts will give you unrivaled service navigating and maximizing your sales at Kroger.

  • Category Reviews
  • New Item Introductions
  • Kroger Shopper Marketing
  • Navigation
  • Logistics
  • Price changes
  • Kroger, Harris Teeter & Vitacost.com

 

Back to Top
side view of grocery cart

Category Analytics

Good analytics are the foundation of what we do at JK Marketing. We review brand and category data to leverage insights to drive better sales for your business.

  • Competitive Landscape Analysis – brands, item assortment, opportunities, and threats
  • Promotional Analysis – ROI, lift in sales, price point analysis, feature & display analysis
  • Assortment Suggestions – quantity, size, flavor, case pack, etc.
  • Root Cause Analysis to diagnose problems.
  • Distribution – recommendations and tracking

 

Back to Top
kroger

Promotional Planning

We work hand in hand with our clients to create a promotional strategy to exceed annual goals.

  • Customized Kroger promotional plan (Retail & Ecommerce)
  • Kroger Precision Marketing (KPM)
  • Loyalty Customer Mailers (LCM)
  • My Magazine
  • Digital Coupon
  • Neptune Retail Solutions
  • Inmar Intelligence
  • Vestcom – Shelf Adz
  • Floor Display
  • Shippers
  • Clip Strips

 

Back to Top
kroger

Customer Service

Our customers are the ones who make us; therefore, we are here to serve. It is our aim that we are aligned in the vision and expectations of each customer. We seek transformational relationships with our customers and desire to have a long-lasting impact on our customers.

  • New Vendor Setup
  • EDI Assistance / Edi.kroger.com
  • 1 World Sync / Kroger VIP
  • Lavante – Deduction management
  • UNFI – Kroger Distribution
  • DPI – Kroger Distribution
  • L&R – Kroger Distribution

 

Back to Top
customer service

Testimonials

We know JK Marketing has our best interest in mind. We partnered with JK Marketing for our Kroger, Vitacost & Harris Teeter business because they simplify the process, keep us informed with business intelligence and provide actionable reporting. I can heavily recommend JK Marketing as a premium broker group to represent any brand due to the quality of their work, awareness of the market, and focus on what is best for your brand.

Saskia Coleman
President, CEO Radius Corporation

JK Marketing has been a trusted partner for several years. We would recommend their services to anyone looking for quality representation of their business at Kroger. They conduct their business in an honest and ethical manner while producing a quality product. We know we can count on their team to represent our products at Kroger well. We appreciate their analytical approach to marketing, sales, and value their partnership in representing our brand.

Jon Lawson
USA Sales Director

The whole JK Marketing Team are great collaborators! Having worked directly with this group going on 6 years, and our company for more than 8, they have represented our existing lines, new innovations, and company very well. From data, research and reporting to shelf reviews, promotion plans, line recommendations and buyer relations, JK Marketing brings the full toolkit and has helped us to drive our business forward in lockstep with our short-term and long-term business aims. We consider JK Marketing more than brokers, they are truly a valued and direct extension of our in-house sales team.

Jim Richmond
SVP Sales, NFI LLC